Consumer Behavior & Advertising

The following four consumer behavior and advertising databases are provided in partnership with Beijing JinLue Information Consulting Ltd. Submit your queries using the query forms and we will e-mail you back with a price quote and expected turnaround time.

Urban Consumer Behavior TV Advertising

Consumer behavior of China urban citizens in 33 major cities.
Analysis includes: Consumer Psychology, Consumer Trends, Decision Progress of Purchase, Media Influence, Preferred Product Brands. Also, consumer attitudes toward the following products: Food, beverages, toothpaste, detergent, shampoo & hair conditioners, beer, wine &liquor, cosmetics, instant noodles, healthcare products.
To query the database, fill out this form.

Explores the different effects of TV commercials of over 139 television stations in China's 32 major cities. Includes:

Name of the products advertising on these 139 TV channels;
Monitored date;
Issued date and time covered;
Between which program;
Share of the whole advertising;
Statistic and analysis report upon month, quarter and year.
To query the database, fill out this form.

Chinese Income & Expenditure Newspaper Advertising

China urban family size, household facilities, income and expenditure structure.
Database includes the following items:
-- household monthly expenditure, household monthly income, household members, household structure, age of household member, members with salary in household, profession, education level, life expectation, age, sex, marriage status
-- house ownership, house area, gas supply in house, house type, number of rooms, bath and sanitary facilities.
-- Life satisfaction ratings: kids education, housing, food & drink, hobbies, health, household appliances, job, employer, clothing.
-- spare time recreation, books & tv, attitude towards smoking.
To query the database, fill out this form.

Analysis of any product/service advertising and new policy/law issued in the major 400 newspapers and magazines in China.
Analysis includes:

Name of the monitored products or policies;
Issued date and media.
Detailed product/policy information in each newspaper and magazine;
Compare the difference of the same product/policy among each media;
Offer comprehensive analysis report of the product and policy;
To query the database, fill out this form.

Urban Consumer Behavior	TV Advertising
Consumer behavior of China urban citizens in 33 major cities. Analysis includes: Consumer Psychology, Consumer Trends, Decision Progress of Purchase, Media Influence, Preferred Product Brands. Also, consumer attitudes toward the following products: Food, beverages, toothpaste, detergent, shampoo & hair conditioners, beer, wine &liquor, cosmetics, instant noodles, healthcare products. To query the database, fill out this form.	Explores the different effects of TV commercials of over 139 television stations in China's 32 major cities. Includes: Name of the products advertising on these 139 TV channels; Monitored date; Issued date and time covered; Between which program; Share of the whole advertising; Statistic and analysis report upon month, quarter and year. To query the database, fill out this form.
Chinese Income & Expenditure	Newspaper Advertising
China urban family size, household facilities, income and expenditure structure. Database includes the following items: -- household monthly expenditure, household monthly income, household members, household structure, age of household member, members with salary in household, profession, education level, life expectation, age, sex, marriage status -- house ownership, house area, gas supply in house, house type, number of rooms, bath and sanitary facilities. -- Life satisfaction ratings: kids education, housing, food & drink, hobbies, health, household appliances, job, employer, clothing. -- spare time recreation, books & tv, attitude towards smoking. To query the database, fill out this form.	Analysis of any product/service advertising and new policy/law issued in the major 400 newspapers and magazines in China. Analysis includes: Name of the monitored products or policies; Issued date and media. Detailed product/policy information in each newspaper and magazine; Compare the difference of the same product/policy among each media; Offer comprehensive analysis report of the product and policy; To query the database, fill out this form.