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HKTB Invites Residents to Share Local Folklore Tales

HONG KONG, June 21 -- "Tell Your Hong Kong Story" program that residents are invited to share their legends, folklore and stories about Hong Kong was launched Thursday by the Hong Kong Tourism Board (HKTB).

Speaking at the launch ceremony, Selina Chow, chairman of the HKTB, said that having interesting stories to share with visitors makes promoting Hong Kong a destination easier.

"Today, the success of marketing relies not only on promotional strategies, but also the provision of information with 'human' elements, and 'life'," she said.

"There should be a story behind every tourism product and these stories should capture Hong Kong's unique way of life, and the pride and pleasure residents have in their city," she said. "We'll be making sure this type of information can be available in the marketplace."

Residents can enter the "Tell Your Hong Kong Story" by sending in stories via a telephone hotline, fax, e-mail or on cassette tape. Submissions must concentrate on Hong Kong folklore in the categories of history, district attractions, festivals, heritage, historic relics and traditional lifestyle.

Entries will be screened according to their appeal, creditability and readability. Prizes will be awarded to the selected submissions. The most interesting stories may at a later date be developed into feature articles to be used by the local press, overseas media and the HKTB's offices around the world.

-- source: Xinhua News Agency

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